I worked on the rebrand of Hynt (formerly OW Digital), a company digitizing smell. The initial challenge I faced was trying to represent such technical and complex concepts to a broad audience. The brand identity was born out of the strong connection between scent and memory, making each interaction unique and immersive. The brand uses an expressive color palette paired with black and white imagery to denote the strength of smells. The design language explores the transmission of scent particles, constantly moving in the world around us. The brand, being both B2B and B2C, needed an identity that was flexible across multiple applications. The visual identity was created by me, while my team crafted the strong verbal identity.