The Schools of Convergence Science, announced as part of Imperial's new strategy, focus on enhancing Imperial's interdisciplinary research capacity, visibility, talent attraction, and funding through four schools. We were tasked with creating a sub-brand identity for the Schools that would work within the larger brand ecosystem, with each school feeling different yet cohesive. The identity created captures the moment of convergence, where endless possibilities are generated from the schools coming together. I worked under Domenic Lippa on this project.