I worked on Imperial College London’s Student Recruitment campaign, under Pentagram partner, Domenic Lippa and his team. The universal campaign celebrated the scientific imagination and real-world impact of the University, using active photography demonstrating live science and a vibrant colour palette. Bold headlines across departments and faculties, tell the story of the world-changing research. The campaign uses a line device to connect the Headline and Tagline, creating a sense of place. Designing for digital display ads, the campaign was flexible across multiple formats, ensuring each asset communicated the mix of world impact and student participation. I created an
85-page guidelines document to ensure the campaign would remain consistent throughout.