Style Junkiie is an Indian fashion brand based in Mumbai, founded by Kiran Khanna, which recently launched Kiikha as an elevated "younger sibling" of the brand. My team and I worked on the brand strategy as well as the visual and verbal identity, with me leading the design. The identity pays tribute to India's centuries-old textile traditions, where artistry lives in repetition, pattern, and intricate detail. The monogram blends English and Devanagari scripts of the letter 'K,' forming a diamond at the center as a nod to Style Junkiie's legacy. The color palette and serif font create a refined and editorial look and feel. The system is minimal yet expressive, balancing precision with ornamentation to feel contemporary while remaining connected to Indian heritage.